BizSugar.com › Customer Service › 3 Ways To Turn Customer Complaints Into Sales Opportunities

By Kevin Gao

A customer complains — loudly and publicly — about an experience he had with your business. You’re wringing your hands in despair. Doesn’t this complaint mean bad news for your company? Don’t worry; if you handle customer complaints in the right way, they not only can be turned around to make that specific customer happy, but they can even help you increase sales. Let’s look at some examples.