Does Your Small Business Annoy Customers?

Posted by FortuneMarketing under Customer Service
From http://fortunemarketingcompany.com 5066 days ago

Everything we do in business is marketing; from how we answer our phones, to our billing, to how we treat future and existing customers. Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know

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Comments

Written by FortuneMarketing
5063 days ago

Businessavante - thanks for the suggestion. I'll definitely look into that!

-Carolyn Higgins

Fortune Marketing Company

http://FortuneMarketingCompany.com

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Written by FortuneMarketing
5063 days ago

Yoni- there is definitley something to creating "buzz" and doing some kind of annoying jingle, commercial or other tactic to stay on people's minds - even if it is slightly annoying. But what is NOT good for business is annoying them by providing lousy customer service... different types of annoyance!

Thanks for your comment - it's a good point!

-Carolyn Higgins

Fortune Marketing Company

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Written by yoni67
5066 days ago

Fortune,

I can't find the original study, but here is The Guardian's take:

http://www.guardian.co.uk/media/2008/apr/30/advertising.television1

Yoni

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Written by yoni67
5066 days ago

Fortune,

I recently read that annoyance is GOOD! Well, in one regard: jingles. A study was done, I have to run so can't look for it now...but it showed that annoying, repetitive jingles are highly-effective. They actually stay in peoples' minds far longer and make a deeper impression than their non-annoying counterparts. And it does translate into business...

Yoni

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Written by businessavante
5066 days ago

See if there's a local "drop-off" service for laundry. I love it: I get it back ironed & on hangers in plastic for about what it would cost in detergent & softener - and I don't have to stand around for hours watching my clothes spin.

businessavante

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