BizSugar.com › Customer Service › Superior Customer Experiences-Part I

How do you create a superior customer experience that brings customers for life? After all, that is the goal isn’t it? It’s far less expensive and time consuming to sell to a customer you have than to sell to a customer you haven’t. In this article you’ll discover more than 15 touch points that potential and current customers have with your business. What may surprise you is that most of them are encountered before a prospect ever contacts you. If you get this right you can make pricing a non-issue, work only with the types of clients and customers you want, and make your competition irrelevant.