BizSugar.com › Customer Service › The Dilemma of “Reviewing” Reviews

You may have read my previous article about reviews - Creating a Review Cycle for Your Business. As the Internet grows bigger the chances that someone somewhere is reviewing your business online is greater. The small business owners I advise are proud of their business and want to do the best for their customers.

Small business have consistently scored themselves high in customer service in the Network Solutions’ Small Business Success Index. Yet these small business owners are very sensitive to negative reviews and I can see them becoming anguished. My advice to my small business friends is to remember that in the service business a 100% satisfied customer service is a goal to work towards but not always achievable.