BizSugar.com › Direct Marketing › Become a More Effective Marketer in 2016: 5 Questions to Answer

Are you creating content that stands out from what your competition is publishing?

If you want to build an audience, your content needs to be different than what others are providing. While the research doesn’t specifically address this, one anecdotal reason we see content fail is that it lacks a point of view or sounds like what everyone else publishes.