BizSugar.com › Direct Marketing › Personalised content can boost success, writer suggests

Brands could boost the success of their marketing campaigns by publishing personalised content via all channels, writer Brianne Carlon suggested.

"We already know that leads who are nurtured with relevant information produce a 20 per cent increase in sales opportunities versus non-nurtured leads," she explained. "Why not start the process off with a bang - or better yet, personalised content from the visitors' very first interactions with your site?