BizSugar.com › Direct Marketing › The Secret to Email Marketing Success Isn't Size

We live in a day where we’re pressed for time, our boxes overflow with tons of email we don’t want, let alone the things we sign up for that fail to deliver on promises. All too often people develop massive lists, mail daily, offer a bunch of affiliate links in the content, and sprinkle everything with a healthy dose of hype, and then they wonder why all that money doesn’t come rolling in. There’s the hard way to do email marketing, then there’s the easy way to do email marketing, and it all relates to working smarter not harder.