BizSugar.com › Direct Marketing › Tom Andrews - Are Your Testimonials HURTING Your Sales?

If you want to write amazing sales copy and be seen as a leader in your market, then you need people to believe your claims.

If they don't?

They're not gonna buy.

Simple.

Now, there's a few ways you can put proof in your sales letter.

For example, you can talk about an authority figure discovering something new, such as a doctor finding a herb to help stroke patients recover faster.

But the one we're gonna go over here is the most common - testimonials.

However, if your testimonials are written like THIS, then they're more than likely ruining your chances of a prospect buying.

Here's what to do instead...