BizSugar.com › Employee Benefits › Cold Calling: Pros, Cons and How to Make it Effective

Cold calling is one of the methods of telemarketing. The term ‘cold’ is used for the fact that you do not make calls to the customers on the basis of any beforehand communication or agreed upon the topic or in short, the customer is unaware of you. It is a conventional way of marketing products. With recent advancement in technologies, many say that cold call has lost its relevance. But some experts say that effective cold calling can still play a vital role in promoting and marketing.