BizSugar.com › Finance › A Bird in the Hand or Two in the Bush–Why this is so hard for Entrepreneurs

Entrepreneurs face a dilemma every time they make a decision. They are constantly weighing the present and the future, trying to benefit both but often sacrificing one for the other. But that’s what makes entrepreneurship so risky, right? The unknown outcomes?

In The Dilemma of Entrepreneurial Decision-Making on American Express OPEN Forum®, I make this one major point: we need to ask ourselves how each decision we make in our business will potentially impact our future.