How The Heck Can McDonald's Let This Happen?

Posted by franpro under Franchises
From http://thefranchiseking.com 4367 days ago

There are some things going on at the Chicago area -based headquarters of the McDonald's corporation that have me puzzled. They have to do with two words; fast and convenient. Both words are nowhere to be found at their franchise establishments as of late. Read why...

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Written by HeatherStone
4367 days ago

Joel, they're letting it happen because they've lost sight of their bread and butter core. They're trying to be all things to all people, to compete with the slow food movement, new nutrition, other franchises--even Starbucks, and very good publicity on their very scary food safety/nutrition practices. They should keep it simple, for those who will still eat the pink slime burgers and like them. No offense if you eat there. But isn't the problem that they're getting too unfocused, spreading their concept too thin? What do you think?

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