What is meant by the term “credentials” when it comes to customers in the world of franchising? Credentials can be defined as entitlement to privilege, with the privilege in this case being the hard earned loyalty of consumers. So food franchising operators can become entitled to the privilege of loyal customers through strategic decision making that focuses on customer needs.
Three Ways Food Franchising Brands Boost Credentials
Posted by franpro under FranchisesFrom http://www.franchisedirect.com 3798 days ago
Made Hot by: PMVirtual on December 11, 2013 10:29 pm
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