Global Branding Challenges

Posted by uttoransen under Global
From http://www.24hourtranslation.com 2435 days ago

Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally. Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets

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Comments

Written by crom84
2433 days ago

Great points. For sure one needs to take into account local customs and traditions. One size never truly fits all (at least, not perfectly).

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Written by uttoransen
2433 days ago

hey Crom,

thank you for the comment,

excellent input and agreed completely - customization is the key. One needs to really learn every detail about the locals before entering their market,

thanks,

Uttoran Sen,

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