Once a brand achieves success in its domestic market, top management usually explores opportunities to market the brand internationally. Multi-national companies continuously investigate new opportunities to grow their market share by entering emerging markets
Global Branding Challenges


From http://www.24hourtranslation.com 2435 days ago
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2433 days ago
2433 days ago
thank you for the comment,
excellent input and agreed completely - customization is the key. One needs to really learn every detail about the locals before entering their market,
thanks,
Uttoran Sen,