A partnering strategy can work side-by-side with your direct strategy. You can define how partnerships can work to feed your direct sales team, partners who will take full business responsibility in their market to sell and implement your product or partners who will OEM or licence your product or technology to improve their product set.
Successful Corporate Partnering: Types and Responsibilities
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bloggertone under Global
From http://bloggertone.com 5269 days ago
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