BizSugar.com › Human Resources › Don’t Have a #GivingTuesday Campaign Planned Yet? 5 Shortcuts to Nov. 28th.

Somewhere along the way, the shopping frenzy of Black Friday and Cyber Monday became as synonymous with Thanksgiving as turkey and pumpkin pie. So, six years ago, the bright minds at Belfer Center for Innovation & Social Impact at 92Y in New York City launched #GivingTuesday as a counterbalance to the rampant consumerism that now surrounds a holiday founded on gratitude and community.