Lego and Hasbro's recent trademark enforcement efforts should serve as warning signs to small businesses rolling out new trademarks, and guidance for how small businesses should monitor and enforce their trademark rights. This article provides an introduction to the two primary benefits of legal trademark protection: staying out of trouble and maintaining control of your brand identity.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!