In this article published in The Economist; Stephen Lynch, Chief Operating Officer of business execution consultancy RESULTS.com, explains how to build a valuable online personal brand.
Social media’s “intrusion” into our personal lives is only going to intensify. Your colleagues, staff, boss, clients, vendors, investors, potential business partners, recruiters and business connections are already judging you based on what they find about you online. Like it or not, you are a brand.
Are corporate leaders too busy for social media?
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From http://results.com 5117 days ago
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