Your brand is your company’s identity, and serves as the crucial foundation to all your marketing and messaging campaigns. Accordingly, most businesses treat their brand as a kind of creation -- and expend all kinds of effort calculating, tweaking and adjusting it the same way they might tinker with the engine of a car.
10 Ways to Wash Corporate Stink Off Your Cool Brand
Posted by sh4ddai under MarketingFrom http://www.entrepreneur.com 2975 days ago
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