BizSugar.com › Marketing › 16 Reasons NOT to Use Google Analytics for Inbound Marketing

I know, I know. . . This is considered blasphemous to many of you die hard Google Analytics fans out there. This post will certainly get me more enemies than fans, but that’s ok because it’s true – Google Analytics is not a good tool for inbound marketing. Many of you who find this post offensive have probably never even consistently used a different analytics package. Moreover, if Google Analytics is your analytics package of choice you probably aren’t even doing inbound marketing, but rather Internet marketing. (See Internet Marketing or Inbound Marketing – Is There a Difference?)