Companies are allocating more budget to marketing, year on year. Without the knowledge to efficiently and effectively spend, those marketing dollars are going to be wasted…
Generating leads, actually proving ROI, and securing budget in the first place are the top three challenges that collective marketing departments face!
In a digital landscape so fiercely competitive, B2B brands need to first accommodate the wider ‘hot topics’ before deciding on any granular details — like what channels or technology to utilize.
It’s a multi-step approach that ultimately serves to maximize profit.
Here are three panoramic trends and encompassing events shaping your marketing strategy in 2018 and beyond…
3 B2B Marketing Trends to Not Ignore in 2018 & Beyond
Posted by erikemanuelli under MarketingFrom https://www.digitalcurrent.com 2373 days ago
Made Hot by: nirmalablog on April 17, 2018 11:32 am
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Comments
2368 days ago
All the Best,
Martin
2370 days ago
All the Best,
Martin
2369 days ago
2371 days ago
2371 days ago
2371 days ago
It's: Chief Marketing Officer :D
2371 days ago
2371 days ago
2371 days ago
2372 days ago
Social media marketing is a thing but it's not easy now. Everyone is running after stats.
2371 days ago
Saturation, noise and ad spend — Perhaps a change is on the horizon, in some form or another? :)))
For now, the use of multiple influencers is one of the best bets for content penetration / ROI.
2372 days ago
Thanks for sharing this one with the BizSugar community! :D
Fascinating topics to consider — I especially found the new 'generation' research most eye-opening (and it should be for any B2B brand).
Cheers again!
Sam :)))
2371 days ago
All the Best,
Martin