Companies are allocating more budget to marketing, year on year. Without the knowledge to efficiently and effectively spend, those marketing dollars are going to be wasted…

Generating leads, actually proving ROI, and securing budget in the first place are the top three challenges that collective marketing departments face!

In a digital landscape so fiercely competitive, B2B brands need to first accommodate the wider ‘hot topics’ before deciding on any granular details — like what channels or technology to utilize.


It’s a multi-step approach that ultimately serves to maximize profit.


Here are three panoramic trends and encompassing events shaping your marketing strategy in 2018 and beyond…





Comments


Written by lyceum
602 days ago

Sam: It is all good! ;)

All the Best,

Martin



Written by lyceum
604 days ago

Sam: I am pulling your leg, a little bit! ;) Thanks for the explanation. I hope plenty of Chief Marketing Officers will read your post! :)

All the Best,

Martin



Written by Sam-Hurley
604 days ago

Haha! Thanks a lot, Martin! :D :D :D :D



Written by lyceum
605 days ago

Erik: You are welcome! :)



Written by lyceum
605 days ago

Sam: Thanks for your reply! So, what is it standing for? ;)



Written by Sam-Hurley
605 days ago

I thought you were pulling my leg again, hahaha!

It's: Chief Marketing Officer :D



Written by lyceum
606 days ago

Erik: I talked about trends regarding ecommerce and new media for B2B at a conference for an user group association of a leading Enterprise Resource Planning system in 2017. I mentioned Caterpillar as a good business case on how to use modern marketing methods.



Written by erikemanuelli
605 days ago

Nice to hear. Thanks Martin!



Written by Sam-Hurley
605 days ago

Haha, Martin!!! I forgot to include an explanation for the CMO abbreviation! The *only one* I forgot... ;-)



Written by ravichahar
606 days ago

Hi Erik,

Social media marketing is a thing but it's not easy now. Everyone is running after stats.



Written by Sam-Hurley
605 days ago

Not easy in the slightest, Ravi!

Saturation, noise and ad spend — Perhaps a change is on the horizon, in some form or another? :)))

For now, the use of multiple influencers is one of the best bets for content penetration / ROI.



Written by Sam-Hurley
606 days ago

Erik!

Thanks for sharing this one with the BizSugar community! :D

Fascinating topics to consider — I especially found the new 'generation' research most eye-opening (and it should be for any B2B brand).

Cheers again!

Sam :)))



Written by lyceum
606 days ago

Sam: The acronym CMO is standing for? ;)

All the Best,

Martin



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