In a market that is saturated with a milieu of products and services all clamoring for the consumer’s attention every marketers dream is to carve out a niche, retain and build his market share. I have never been one to go with the crowd and have always preferred to take the road less traveled which is why I don’t believe in quiet marketing.



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Written by businessavante
3966 days ago

Hi Mariam.

To your point about "bad brand names", decades ago I had a pair of jeans marked "Big Yank" in back. I removed the label (the only time I ever bothered doing that), because I figured it really meant "fat butt"!:)

Duncan



Written by marz25
3966 days ago

Hi Dunacn

Right, bad brand names don't "always" work. There is a key to using them and a trick to using them well. I have an entire blog post on that one. I'd posted it on Bizsugar..."Bad is Good: Why an Negative Brand Name can be the Biggest Positive for your Business". I've covered the perks and pitfalls of bad brand names there.

Mariam



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