BizSugar.com › Marketing › 3 Strategies for Better Apartment Marketing

The apartment rental marketing is booming, so the competition for renters has never been fiercer. Improve your chances to bag qualified renters by using technology to offer virtual tours of your best properties in such detail that renters are ready to sign before they visit. Then go old school with traditional signage ads on billboards or on buses, and double down by offering referral incentives to existing renters who provide you with highly qualified tenants. Chances are that good tenants know people who will make great renters, so take advantage.