BizSugar.com › Marketing › 30 Tips To Build Your Personal Brand From 37 Experts

When it comes to building your brand online, the most important thing to do from the beginning is to define your identity and be original. Many businesses make the mistake of trying to be everyone’s best friend. In the age of social media, using unique visuals and media is a great way to stand out. Don’t be afraid to highlight your own personal experiences and struggles but stay honest with your audience.