BizSugar.com › Marketing › 35 Eye-Opening Personalization Statistics You Need To Know

Want to learn more about personalization in marketing? You’re in the right place.

As data analysis and automation tools have become more and more sophisticated, brands are increasingly able to deliver individualized marketing messages and product offerings to prospective customers at scale.

In this post, you’ll find 35 personalization statistics that reveal how consumers feel about personalized content, according to the latest data.

They’ll shed light on the personalization strategies that marketers are using, the trends that are shaping the industry, and much more.

Ready? Let’s dive into it.