BizSugar.com › Marketing › 4 Reasons Infographics are Smart for SEO

Infographics are everywhere! These new graphic stories distill complex sets of information into easy-to-understand visuals. They are fun to look at, and easy to comprehend. But to anyone who has been working on site tags and back links, their SEO value might seem insignificant because infographics are viewed as an image. And the text contained in the image is unreadable by search engines. So if the search engines cannot read the content, why are infographics so popular? Contrary to the casual observer, infographics can be a huge benefit to SEO rankings.