BizSugar.com › Marketing › 4 Reasons Why Content Marketing Requires A Coordinated Team Effort

Think about it: Writing a blog article is fairly straightforward. You have a writer, someone who optimizes the content and a publisher. But that’s only one component of content marketing. Most companies will produce more complex projects, such as an eBook or white paper. Wrapping a campaign around those pieces of content isn’t easy.

Read more: http://fullquota.com/blog/4-reasons-why-content-marketing-requires-a-coordinated-team-effort/#ixzz2fkwp584U