BizSugar.com › Marketing › 5 Signs Your Company’s Blog Is Failing

You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works.

So chances are you’ve started a blog. The problem is, we’re business owners, not bloggers, and our blog is not always our primary concern.

As a result, it starts to fade. I can attest to the fact that many times I’ve headed over to successful brands’ blogs, only to see an utter ghost town – what a shame!