BizSugar.com › Marketing › 7 Trends Mom-Focused Marketers Need To Know

You have the amount memorized by now. $2.4 trillion. The amount of money moms spend in a year is staggering and every brand wants their piece of this enormous market. In order to reap the benefits, brand marketers and agencies must understand moms: what they value, the technology they use, how the economy impacts them, and so much more. It can be overwhelming, but we’ve done the work for you. In a new white paper, we scoured the marketing to mom landscape to identify and analyze the biggest trends that are top of mind for moms.