Something most B2B companies are familiar with is call guides and scripts for inside sales qualifying calls or marketing outreach. Every time I receive a call like that or read a client's call guide, I'm a bit taken aback.
B2B Needs Personality to Go Social
Posted by
mona19 under Marketing
From http://marketinginteractions.typepad.com 5620 days ago
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“Adam: Adding to the list: Inleed in Sweden! ;)...”
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“Yes, it's quite the new term Martin. But it's been around for a while....”
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