The thing with all this talk about social media and how it changes marketing is that I don't think you're going to like it. I don't think the end state is what most companies are thinking about. Google doesn't buy other companies because they seem neato. Pepsi doesn't want to talk with a few hundred people at a time, do they? It's just that all these businesses have built huge platforms, huge sales funnels, huge marketplaces, and I think what social software is setting us up for are cafe-shaped conversations.
Cafe-Shaped Conversations
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5626 days ago
Made Hot by: on December 3, 2008 6:11 am
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