BizSugar.com › Marketing › Can "Thoughtleading" Give You an Edge? Attempts to Quantify Its ROI Say YES

Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.

If that sounds like fun, or simply a potentially advantageous way to distinguish your firm's services, one major hurdle to choosing to implement such a strategy might be the question of ROI, specifically: Does evidence exist that a thoughtleading strategy really will generate new business growth? Is there any way to accurately measure this? Can a "thoughtleading Return-on-Investment (ROI)" be quantified?