BizSugar.com › Marketing › High Price CAN be a Competitive Advantage!

How to justify steep prices and set your company apart from the competition.

From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractive and therefore more “worth the money.” That's called discounting, and it's the exact opposite of selling value.