Beth Harte's main point about the scalability of social media in corporate America - and it's an important one - is that if companies reach a level where scaling their efforts at more personal communications becomes prohibitive, they'll disengage and revert to broadcast-type communications and mass marketing.
How Important the Scalability of Social Media
Posted by mona19 under MarketingFrom http://altitudebranding.com 5619 days ago
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