A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that's understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search marketers do themselves and their clients a disservice by not taking a more balanced view, arming themselves with the tools that a solid understanding of the search user experience (SUE) can provide.
Two Little Things That Make A Big Difference
Posted by mona19 under MarketingFrom http://searchengineland.com 5633 days ago
Made Hot by: on November 27, 2008 12:40 am
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