BizSugar.com › Marketing › Your Lead Generation Methods Have to Change

Lead generation is a fairly core activity to marketing. Sales people need leads to close sales. You might not always look at it in those baseline terms, but that's the general process, right? Find people who want that thing you're selling, be that Jesus or real estate, higher education or luchador masks.

You build someone's interest, you make the offer, you close the sale. That's the basic cycle. Let's talk about leads and how lead generation might have shifted in the last little while. I'm thinking that our tactics and strategies have been born out of yesterday's “mild interest” methods, versus a shift, I'm thinking, to today's “they presented a need” method.