Are You Busy Being Busy With Your Small Business Marketing?

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5161 days ago
Made Hot by: heatherwills on August 17, 2009 1:10 pm

“Drive thy business or it will drive thee.” By Benjamin Franklin. How often do you reply to the question, “How is business” with “I am sooo busy”. If you gently probe a little more, busy being busy does not actually mean more customers or more business from customers. It may just mean you are letting your business drive you and you are not in control.

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Comments

Written by m4bmarketing
5161 days ago

Mac, I think we all (at least I have) suffered from these symptoms. I do like your comment re clicking. I am not sure why they bother.

Martin, you make a good point, just as in face to face contacts people have different roles.

Cindy, Interesting comment about not turning on the professional button. I also think we forget that social media involvement is still very new for many business, large and small.

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Written by CindyKing
5161 days ago

Hi Susan,

This is so true. I think some social media users are spectators, as Martin pointed out, and do not realize they are on social media with real business objectives. They let themselves stay in their personal mode and do not turn on the professional button. I think the big businesses must be tackling this issue. But I'm not sure about the smaller businesses that are active in social media. And it is critical to align your social media actions with your social media objectives.

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Written by lyceum
5161 days ago

Mac,

Great comment. This could spark a conversation thread, I think! ;) Now it is time to vote! :)

Susan:

I do think the 80/20 rule - Pareto principle is in play here too. Not all the members of a community want to participate actively in a way that they share comments, vote on stuff, link back, etc. 20% of the readers / visitors will participate with 80% of the content. Hopefully we will have great challenge here at BizSugar, increasing the percentage over time...

I do think you could have different roles. I revert you to the Groundswell book and the six different profiles:

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Here at BizSugar we want to have all the profiles, excluding the inactives! ;) But you have to accept that a profile could change its activity level and for some reason become an inactive user for some time. No hard feelings here. Don't worry, be happy! Cheerio! :)

Susan Oakes of m4bmarketing:

"You spend more of your day, reading but not commenting on blogs, following others on Twitter and not participating, reading Google alerts and not taking some action"

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Written by McLaughlin
5161 days ago

It is almost funny how true your "Symptoms" are. Those symptoms describe a lot of people that I know. There are also the people that use social media for clicking - instead of interaction.

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