“92% of B2B brands focusing on ABM say it is either
‘extremely’ or ‘very’ important to their marketing efforts.”
Typical B2B marketing is spray and pray compared to Account Based Marketing.
Instead of a large net flung aimlessly over the entire sea, ABM is like launching a laser-targeted harpoon to catch the prize fish.
This article explains exactly how to deploy an effective ABM campaign...
Are you missing out on Account Based Marketing (ABM)?
Posted by SamHurley under MarketingFrom https://www.sparklane-group.com 2650 days ago
Who Voted for this Story
Subscribe
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
Comments