You’ve heard the famous quote from Lord Leverhulme, British founder of Unilever, right? He said “Half the money I spend on advertising is wasted, and the problem is I do not know which half.” It resonates with anyone who has ever had to budget for an expensive activity with intangible results, specifically advertising or marketing.
Asset Based Marketing: Content as an Asset
Posted by globalcopywrite under MarketingFrom http://www.globalcopywriting.com 4948 days ago
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