I don’t know where the notion that a single marketing campaign could somehow shake loose a genuinely qualified prospect began. Especially if you are selling high-priced products and services with a complex sales cycle. But I run into that expectation all the time.
B2B Marketing: “It’s Not Working!” No, It’s Not Working YET…
Posted by
DWesterberg under Marketing
From http://dawnwesterberg.com 4670 days ago
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