BizSugar.com › Marketing › Bad is Good: Why a Negative Brand name Could Turn Out to Be the Biggest Positive for Your Business

It’s funny how whenever we set out to name anything a baby, a pet or a business we try to get a name that spells out good qualities, stands for something good or emanates the positive. We almost never think about getting a bad name or a negative one. I would say there are times when “bad is good” and that works for brand names as well.