BizSugar.com › Marketing › Cause-Based Marketing Tips for Retailers

Cause-based marketing refers to marketing campaigns that are designed to benefit social and other charitable causes. The practice has grown in popularity in recent years – especially among retailers – as companies have come to realize that aligning their brand with a charitable cause makes sense on two fronts: one, the happiness derived from helping others that are less fortunate and, two, it can help make consumers more likely to buy from them.

Industry Insights' Joe Keenan explains how retailers can successfully do it.