Define Your Brand Strategies: Lessons From Zag

Posted by JackieP under Marketing
From http://jackiepurnell.com 4662 days ago
Made Hot by: Sun Tzu Business Guide on February 14, 2012 9:22 pm

Brand Strategy concepts taken from Marty Neumeier's Zag will help you to define and own your brand, to create uniqueness for market leadership

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Comments

Written by HeatherStone
4662 days ago

Great post! I like the bit about the "white space". I think great marketing is sometimes like abstract painting: Master the common methods, the literal, the "best practices", then throw them out the window!

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Written by HeatherStone
4660 days ago

Hi Jackie,

So true, Jackie! And while you certainly want your brand strategy to be "logical," I'm not certain it's the best place to start when creating an idea for a brand that is totally original.

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Written by JackieP
4660 days ago

Thanks Heather,

The white space aspect really hit a nerve for me. Artists by nature appreciate the space of whats not there, something that more "logical" business practices underutilize.

Like they say, know the rules...then break them!

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