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What are ‘Nofollow’ Links and Do They Offer any SEO Benefit?

If you’ve performed any search engine optimization (SEO) work in the past, you may have come across the term “nofollow” being used to describe backlinks. Some webmasters and marketers avoid these links altogether, assuming they offer little-to-no benefit, whereas others believe nofollow links are equally as beneficial as standard links.

So, who is right and who is wrong?

Well, I suppose that depends on how you look at seo and marketing your website. Part of having a well-rounded website is having Nofollow links; and they certainly can help bring traffic and authority to your site.