Do You Know What's In Your Customer Handbook?

Posted by bloggertone under Marketing
From http://bloggertone.com 4805 days ago
Made Hot by: James John on March 6, 2011 3:24 am

As a small business owner or solopreneur, cultivating customer relationships is a vital part of doing business, but not everyone is so successful in this area. The strength and longevity of your customer relationships...

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Comments

Written by yoni67
4805 days ago

Adam,

Great guest post! Also, I checked out your bio and the stuff about your father. A clothes rack for the car...heck, I would have bought two! It sounds like he really influenced you a lot as fathers should.

Great informative job as usual!

Yoni

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Written by Adam_Gottlieb
4805 days ago

Thanks Yoni,

My father is definitely a character... The car clothes drying rack was a "classic." He built a model version, and we used it on a couple of our family road trips. Funny, but it actually came in handy when we needed to wash clothes along the way, but didn't have time to let them dry! I still remember traveling along and looking out the back window as our clothes flapped in the wind... I also remember the stunned faces of those who drove by us.

Yep, we were a "cool" family :)

Adam

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Written by nialldevitt
4805 days ago

Hi Adam, great post and super reminders to us all! My job to learn how to get them to “see the light”? My opinion on this has changed somewhat over the last number of years. Some customers hire me for my advice and are in a position to take all or most of it on board; some people hire me because they want to appear like they are getting the right type of advice.

At the start, this frustrated me greatly and I persevered with this relationships only to be continually frustrated, the reality been that with time I thought I could eventually get through to the particular person. Then a while back I decided to only work with people who were in a position to work with me, and hey presto, my business life became a whole lot more satisfying.

This is one of the reasons I love social media, it helps the right type of customers to find me. It almost acts like a kind of lighthouse for me guiding the right types of customers in my direction. Thanks for sharing, Niall

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Written by Adam_Gottlieb
4805 days ago

Hi Niall,

Yeah, you definitely need to be working with people who are actually willing to be worked with, or else what's the point?

And social media has a great funneling effect, helping to direct those looking for assistance to the right people who can help them.

But, there are some customers who truly aren't trying to be antagonistic or keep up appearances as you mentioned, they just don't understand. And it's OK because they're not supposed to; after all they hired you to do the job because it's an area they need help on. It's *these* kind of people you should make an effort to understand and convert (at least, to a point.)

Thanks for the comment,

Adam

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