Focus: Is Yours Helping or Hindering You? [Audio Biz Tip]

Posted by AnnemarieCross under Marketing
From http://annemariecross.com 3485 days ago

Focus: Is what you are focusing on, helping or hindering your business's growth? Today's audio tip shares how to keep your focus on the RIGHT things to help drive your business forward.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by HeatherStone
3485 days ago

Annmarie,

I think everyone can relate to being distracted from being productive by such things as social media and email. Getting control of those distractions, of course, can be another matter. However, I think the real challenge can be figuring out which marketing campaigns, sales processes or even business models may not be working. Do you have a best suggestion for determining when a new product or service has become a hindrance?

- 0 +

Written by AnnemarieCross
3483 days ago

Great question; I generally set myself a 90-day goal, which involves marketing of a program (or product), and then to get the best results, focus my attention on what I need to do for those 90-days. Anything that doesn't fit into that plan, I either put in a journal for future review, or I recognise is a distraction. With regards to a specific produce/service and whether it is one that you should keep promoting - I generally look at the amount of time I am investing in promoting it vs the amount of sales it generates AND whether it leads to other programs. ie is it part of my profit funnel/pyramid. If the result shows me that I am investing WAY too much time with not a lot of returns and despite tweaking my approach, I'm still getting the same results, then I would consider whether this would be a product/program I would continue to offer. Those are definitely a number of things I would take into consideration. Hope that helps.

- 0 +