Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive. It’s difficult to say why that happens in all cases, but in our experience with larger brands, it’s often a result of who has ownership of the content, and what their goals are.
How Content Marketing and SEO Work Together
Posted by kimonos under MarketingFrom https://www.searchenginejournal.com 2768 days ago
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