BizSugar.com › Marketing › How to create an effective marketing strategy | Duct Tape Marketing

Small business owners resist creating marketing strategy like many resist getting their teeth cleaned.

Over the years, I've discovered why this is:
An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating — to the exclusion of all other ways of doing, acting, and creating. Now, that's some scary stuff!