The major success component in any cross-selling campaign is relevancy. The right offer at the right time to the right customer. Therefore, it’s important that you keep in mind that cross-selling doesn’t just have to be about upselling your own products; for instance, a cable provider might try to upsell a new customer with a DVR package deal. Cross-selling can also be cross-brand selling, in which two relevant and related enterprises form a mutually beneficial partnership where one brand provides new leads for another.
How to Ensure Your Cross-Selling Campaign is Successful
Posted by SalesPortal under MarketingFrom http://www.salesportal.com 4018 days ago
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