What the new movie Inception and Leo DiCaprio have in common with all successful marketing and advertising like the recent Old Spice campaign success in social media via forums like YouTube.
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“Adam: Adding to the list: Inleed in Sweden! ;)...”
“Lisa: Thanks for your nice words! It is available on my podcast host for...”
“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
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