BizSugar.com › Marketing › Knock-your-socks-off marketing measurement: here’s how! - Biznology

Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago. There are plenty of solutions and tips available to help you leverage analytics and data in a meaningful way. Here’s how you can use the data you already have to do more with your marketing.